To access the highlights video: https://www.youtube.com/watch?v=qm-Ptsr2OoQ
Paris, Thursday November 14 – This day officially marks the launch of the Commercial Attractiveness Indicators – The I.A.C Mall & Market – statistical method allowing city centers to be rated out of 100.
This unique multi-thematic approach has just been unveiled by Mall & Market and the Club des Managers de Centre-Ville, as part of a preview event, in the presence of different federations, associations and professionals from the world of commerce, as well as as certain representatives of the ministries concerned.
This tool is intended to be used by elected officials and local decision-makers, who will now have the means to assess the attractiveness of their city, through the prism of commercial town planning.
The theoretical framework on which the I.A.C tool is based is a repository of good practices, the result of consultations with experts and statisticians.
It is based on a clear and exhaustive field survey, supplemented by the expertise of Mall & Market, with more than 30 years of experience. This methodological framework ensures the reproducibility of the results, the precision of the audit and the reliability of the score obtained.
The 10 indicators are composed of multiple criteria, for a total number of 231. Each rated on a scale of 0 to 5, based on several variables. These sub-criteria allocate one or more points to the criterion score, taking into account the importance of the associated issues. This evaluation grid guarantees the objectivity of the rating, limiting human bias. In addition, each rating element was weighted individually, with its own coefficient, to ensure the overall consistency of the analysis.
In order to provide equity regardless of the type of municipality audited, from the village to the metropolis, eight indicators are evaluated in the same way. The “Socio-demographic data” and “Territorial specificities” indicators act as filters. Thus, a small, deserving municipality is able to receive a higher rating than cities with more resources or more inhabitants.
